🌏 AU  ·  NZ  ·  SG  ·  VN

Hoàng Nam
(Lucas)

Digital Growth Strategist

10+ years driving growth for global brands —
from Patagonia to Marina Bay Sands.

See My Work ↓ Download CV
Lucas Nguyen
📈
+90% Client Happy Ven Agency · AU
🎯
+ Improving 50% CPS/CPL Apollo English · VN
0+ Years Experience
0 Countries
0+ Global Brands
0+ Training Hours
Selected Work

Case Studies That Delivered Results

Real-world engagements — from scaling organic search to building AI-powered marketing automation systems.

🇻🇳
MarTech Automation

Apollo English

Automation Marketing Supervisor

Designed and built an AI-integrated lead nurturing system for Vietnam's top English center chain (78 locations).

Client: Apollo Education
⚡ AI Automation Pipeline
📊 Nationwide Scale
View Details →
🇦🇺
SEO eCommerce

Ven Agency — Australia

SEO Manager

Drove breakthrough organic traffic growth for multiple Australian businesses through comprehensive technical and content SEO strategies.

Brands: FutureAdvisory MyRaceHorse HackerAustralia
🚀 +90% Client Happy
🔍 Technical SEO
View Details →
🇳🇿
Data Analytics

Overdose Agency — New Zealand

Data Analyst

Built advanced BigQuery and Looker Studio e-commerce dashboards to track and optimize media performance for global enterprise brands.

Brands: Patagonia DKNY Specialized
📊 Advanced Data Stack
🌍 Global Brands
View Details →
🇸🇬
SEO Performance

RED2 Digital — Singapore

SEO Manager

Led successful SEO campaigns across 4 Southeast Asian markets, maximizing organic visibility for luxury hospitality and B2B clients.

Brands: Marina Bay Sands BOS Vietnam
🏆 Luxury Brand SEO
🌏 4 SEA Markets
View Details →

Trusted by global brands

Patagonia DKNY Marina Bay Sands ASICS ANZ Tiki.vn Nutifood Specialized Apollo Education iSmart Remedy Drinks FutureAdvisory MyRaceHorse
About Me

From Engineer to
Global Strategist

An engineering graduate from Bach Khoa University, I quickly discovered my passion at the intersection of data and business growth. I founded Goha.vn Agency, then took that experience global — working across Australia, New Zealand, and Singapore before returning to build AI-powered marketing systems in Vietnam.

🎓
MBA Andrews University (2020–2023)
🤖
ML & Data Analytics Coder School · TensorFlow, CNN
✅
Google Certified Advertising & Analytics · GA4

📣 Marketing

Paid Ads (Meta · GG · TikTok) SEO Marketing Automation CRO Growth Hacking Content Strategy

🧠 Tech & Data

GA4 BigQuery · SQL TensorFlow CDP & CRM Looker Studio AI / LLM Workflows

🛠 Tools

Google Ads Meta Ads Manager SEMrush · Ahrefs HubSpot · ActiveCampaign Python · Gemini API
Thought Leadership

Latest Articles

Insights on Digital Marketing, Data & AI — straight from the field.

Data Engine

Step-by-Step Competitor Monitoring Using Meta Ads Library

How I built an AI Agent system to query competitor advertising data continuously from the Meta Ads Library, organizing it into a scalable market-research dashboard to extract actionable creative insights.

Read more →
BigQuery

BigQuery for Marketers: From Zero to Real-time Dashboard

A breakdown of how I designed the BigQuery data pool for Apollo English, unifying multiple years of advertising results. This robust foundation provided deep insights that directly improved ad performance across 180+ locations.

Read more →
MarTech

AI Marketing Automation: Lessons After 1 Year at Apollo

The unspoken truth about automation: the "moment" is what truly matters, not just automating everything. Real value is generated by delivering the right touchpoint precisely when the customer needs it, avoiding the noise of mass emails.

Read more →
View all articles
Contact

Let's Build Something
Great Together

Available for consulting, freelance projects, and partnerships in Digital Marketing, Data Analytics, and AI-powered Marketing Systems.

✉️ lucasbekind@gmail.com 💼 LinkedIn Profile 📱 087 782 8887 🌐 lucasvn.com